The “Four P’s of Marketing” as we know are Product, Price, Promotion and Placement and these have been considered the primary pillars of marketing. The time has come to add another  “P” that is, “Proximity” to these four pillars. Proximity Marketing  is highly relevant to marketers and customers in today’s age. Proximity Marketing is rapidly altering the familiar face of product promotion and campaigning and is poised to remain a strong pillar in the marketing realm.

Proximity marketing is all about marketing to your consumer at the right place, at the right time, with highly relevant and personalized notifications. Over the past year,we have seen a number of brands ranging from casinos to theme parks, opt in to enhance their customer experience using proximity marketing technologies. Marketers across various verticals are now beginning to realize that proximity marketing offer enormous potential beyond merely delivering vouchers and coupons. These tools work best when they are used by brands to better understand the needs and wants of their customer base, as well as notable patterns in buying behaviour.

Transmitters in churches

Companies have been using beacons to promote and sell almost everything, from currency exchange at airports to designer handbags at Macy’s. In the last few months, we have witnessed a handful of churches, such as Church of St. Michael’s, leverage beacons for fundraising, engagement and recruitments. Below are a few interesting beacon campaigns for churches to consider.